TACTIC 5: VIDEO

Submitted by richard on Thu, 05/20/2010 - 22:06

PROVOKE A SMILE

just add humour

download this tactic card (pdf 672kb)

watch the full video

THIS TACTIC IS GOOD FOR REACHING OUT TO DIVERSE AUDIENCES AND FOR ENCOURAGING PEOPLE TO SPREAD YOUR MESSAGES

EXAMPLES FROM THE VIDEO

Remixed Presidential Poster image

FREE EGYPT YOUTUBE CHANNEL

Remixed Presidential Posters

Artists and Advocates in Egypt

Egyptians remixed images of President Mubarak into popular film posters. The images spread quickly on the internet. The humour in the posters took away from Mubarak’s mystique, and allowed people who did not think of themselves as activists to stand up to their President, even in a joking way.

TOOLS USED: Digital photo editing software, Facebook, blogs, email, YouTube.

LINKS TO LEARN MORE:

Video slideshow on Youtube

Karaoke Videos for Human Rights image

Karaoke Videos for Human Rights

Asia Pacific Network of Sex Workers

Responding to laws that discriminate against them, sex workers produced satirical karaoke videos using prominent political figures as characters. By screening these videos at bars, clubs, and parties, sex workers educated each other in their own workplaces. The videos were also shown at advocacy meetings and conferences to expose policy-makers to sex worker communities and issues. One video received nearly 10,000 views online.

TOOLS USED: Digital video cameras, video editing software, blip.tv, YouTube, blogs.

LINKS TO LEARN MORE:

Asia Pacific Network of Sex Workers blog

One Whore music video on Youtube

"Give Lukashenko his own Lu-net!"

Advocates in Belarus

Belarusians created a group of websites they called LuNet, in mock honour of President Alexander Lukashenko’s birthday, after he promised to increase internet censorship. Two of the LuNet sites were called LuJournal and LuTube, instead of LiveJournal and YouTube, and they were packed with government propaganda amid ironic posts. This drew attention to internet censorship and the detention of bloggers for political purposes.

TOOLS USED: Blogs, LiveJournal, YouTube.

LINKS TO LEARN MORE:

Fromlu website

Video interview about LuNet

‹ TACTIC 4: CASE STUDY

"10 Tactics is empowering, informative and strategic. I'm using it to help create messages for students about why they should stay at school to attain the benefits and outcomes that follow years down the trackfrom this. I'm also using it to create messages that inform parents about law changes and how it will effect thier children and how they can help."

Anonymous,

Australia

READ WHAT OTHERS SAY

10 TACTICS
for turning information into action