About this project

 The 10 Tactics project was launched in December 2009. Since this time hundreds of rights advocates from around the world have used these materials to deliver workshops for turning information into action and they have screened the 10 Tactics film to get people talking about opportunities and barriers for info-activism. Read what these people say about the project here.

10 Tactics provides original and artful ways for rights advocates to capture attention and communicate a cause. It includes a 50-minute film documenting inspiring info-activism stories from around the world and a set of cards; with tools tips and advice, for you to work through as you plan your own info-activism. Volunteers have now created subtitles for the 10 Tactics film in more than 25 languages, while the support materials are available in six languages. Read more here about language options or to create your own translation.

The inspiration and much of the materials for this project emerged from our 2009 info-activism camp where 130 rights advocates, technologists and designers from around the world gathered to share skills, experience and knowledge. We decided to document the success stories of these info-activists to inspire and support others.

10 Tactics features 35 info-activism stories told from the point of view of advocates in 24 different countries including Lebanon, India, Tunisia, Egypt, Kenya, Indonesia, South Africa and the UK. Highlights include accounts of:

  • Noha Atef's blog, TortureinEgypt.net, which led to the release of illegally detained prisoner.
  • The use of YouTube karaoke videos to raise awareness about sex workers rights in Cambodia, told by Dale Kongmont.
  • FrontlineSMS being used for citizen reporting during this year's violent clashes in Madagascar, discussed by, creator of the software, Ken Banks.

The cards are designed to complement the film with examples from the video, a detailed case study, and tips and advice on how you can use the same tactics effectively in your own work.