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TACTIC 1: VIDEO

Submitted by richard on Wed, 05/12/2010 - 00:41

BRING THEM TO THE ACTION

mobilise people

download this tactic card (pdf 740kb)


watch the full video


THIS TACTIC IS GOOD TO USE WHEN YOU WANT TO SUPPORT PEOPLE TO COME TOGETHER, ONLINE AND IN PERSON, AROUND A CAUSE

 

EXAMPLES FROM THE VIDEO

Video Volunteers photograph
  • Video Volunteers Demand Land Rights

Citizen journalists in India
After a community-made video on land rights in Gujarat, India, was screened in 25 nearby villages, 700 people rallied and filed complaints with the local government to have land fairly distributed to them.  

 

TOOLS USED: Digital video cameras, editing software, YouTube, widescreen projectors, VCD/DVDs for video screenings in villages and to community networks. 

 

LINKS TO LEARN MORE:
Video Volunteers

Pink Chaddi Campaign poster 
  •  Pink Chaddi Campaign

Women's advocates in India
By organising through Facebook and their blogs, women's advocates in India asked supporters to send pink chaddis (panties) to members of a right wing group who had sponsored attacks of women drinking in pubs. 

 

TOOLS USED: Facebook, Blogspot, Flickr, posters, digital cameras.

 

LINKS TO LEARN MORE: 
Campaign blog
  • Using a Friendless Profile for Visibility
LGBT advocates in Lebanon
A lesbian, gay, bisexual and transgender advocacy (LGBT) organisation (which is not named here for privacy reasons) created a Facebook profile with no photo and no friends to safely mobilise people who needed support and/or wanted to advocate for LGBT rights. The profile was easily found by people looking for LGBT friends and support in Lebanon and it served to direct people to the organisation's website, without threatening people's security or anonymity by publicly linking them with an LGBT organisation.

 

TOOLS USED: Facebook.

 

LINKS TO LEARN MORE:
Creating a Facebook profile

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