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"The video was great for us when introducing youth to ways that information and social media can be used for social accountability. We were working in Kenya where government corruption was an issue that youth brought up a lot. They really liked section on filming police bribes and tracking the plane of the president. When we did action plans, you could see that some of the ideas from the video had sparked thinking in the participants."

Linda Raftree,
Plan International ,
Senegal
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10 TACTICS
for turning information into action
mobilise people
witness and record
Visualise your message
amplify personal stories
just add humour
manage your contacts

use complex data

use collective intelligence
let people ask the questions
investigate and expose
1. mobilise people
2. witness and record
3. visualise your message
4. amplify personal stories
5. just add humour
6. manage your contacts
7. use complex data
8. use collective intelligence
9. let people ask the questions
10. investigate and expose
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BASICS
every campaign should consider
campaign strategy
access information
think creatively
online and mobile, security and privacy
campaign analytics
1. campaign strategy
2. access information
3. think creatively
4. online & mobile, security & privacy
5. campaign analytics
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